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  • Jharna Jagtiani

Mastering Concessions in Negotiation: Strategy and Timing

Strategic concessions in negotiations are an art, requiring timing, relationship foresight, and a Strategic concessions in negotiations are an art, requiring timing, relationship foresight, and a nuanced understanding of priorities.nuanced understanding of priorities.

Negotiation is a delicate dance, and sometimes, making concessions becomes inevitable. However, the key lies not just in making concessions but in understanding when and how to make them strategically. This article explores the art of concessions in negotiations, offering insights and a case study to illustrate effective concession management.

The Calculated Art of Concessions

1. Understanding the Need:

Knowing when to make concessions hinges on a profound understanding of your priorities and those of your counterpart. Recognize the negotiable and non-negotiable elements to determine areas where flexibility is acceptable.

2. Assessing Power Dynamics:

Analyzing the power dynamics is crucial. If you hold a stronger position, strategic concessions can build goodwill and facilitate agreement. Conversely, if you're in a weaker position, concessions should be approached judiciously to avoid compromising essential interests.

3. Evaluating Relationship Impact:

Consider the long-term relationship implications. Concessions should align with your relationship goals. While a concession may be necessary for an immediate agreement, it shouldn't jeopardize future collaborations or erode trust.

4. Timing is Everything:

The timing of concessions is a strategic choice. Offering concessions too early may weaken your position while delaying them excessively might lead to a breakdown in negotiations. The art lies in gauging the negotiation's pulse and introducing concessions at opportune moments.

5. Trade-offs and Package Deals:

Instead of conceding on single points, explore the possibility of trade-offs. Packaging concessions with counter-demands can create a balanced and mutually beneficial agreement.

Case Study: "DynamicTech Solutions"

Consider "DynamicTech Solutions," an Indian software development company negotiating with a potential client. The client insisted on an accelerated delivery timeline, which posed operational challenges for DynamicTech. Understanding the importance of securing the contract, they navigated the concession process astutely.

Strategic Concession Steps:

1. Understanding Priorities: DynamicTech identified its priorities and recognized that while the accelerated timeline was challenging, it wasn't a non-negotiable aspect.

2. Power Dynamics: Being a reputable firm, DynamicTech held a strong position. They strategically decided to make concessions on the timeline while maintaining their pricing and quality standards.

3. Relationship Impact: DynamicTech assessed the importance of securing a long-term relationship with the client. They recognized that accommodating this client's request could lead to more significant opportunities in the future.

4. Timing Mastery: Concessions were introduced during a face-to-face meeting, strategically timed after showcasing their technical prowess. This not only showcased their commitment but also positioned the concession as a gesture of goodwill.

5. Package Deal Approach: Instead of a unilateral concession, DynamicTech proposed a package deal. They would meet the accelerated timeline but requested flexibility in certain project specifications. This balanced approach ensured a win-win situation.


DynamicTech secured the contract, successfully navigating the concession process. The strategic timing and packaged concessions not only met the client's immediate needs but also set the foundation for a collaborative and mutually beneficial partnership.

Conclusion: Navigating the Concession Maze

Mastering concessions in negotiations requires a nuanced understanding of the negotiation landscape. It's a blend of strategic insight, relationship management, and timing. While concessions are tools for reaching agreements, their judicious use ensures that you don't compromise essential interests and pave the way for sustainable and successful collaborations. Remember, in negotiations, the art is not just in what you concede, but in how and when you concede.


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